Traditional media studies is an academic field primarily concerned with the historical forms and functions of mass communication technologies prevalent before the widespread adoption of digital networks. This field investigates media such as print (newspapers, magazines), broadcast (radio, television), and film, analyzing their production, content, distribution, reception, and societal impact through established theoretical frameworks focusing on one-to-many communication models. Its significance lies in providing foundational knowledge on media structures, audiences, and effects, serving as a historical baseline and theoretical anchor for the broader discipline of media and communication studies, including comparative analysis with digital media forms.